But really all Kanye wanted was for Drake to hit him up so they could air things out. Drake’s pettiness included: sending Kris Jenner messages to “check” on the fam, badgering Ye with purple emojis, and buying up the front two rows at Pusha shows. Late in the year Kanye got fed up at Drake’s pettiness and took to Twitter, hot at Drake. After the video dropped public sentiment swelled in favor of Drizzy and 2018 was shaping up to be the year Drake could do no wrong. Like usual, it was another calculated and well-thought-out plan from the 6 God. On IG he would call the music video “The most important thing I have ever done in my career.” The endlessly parodied clip tugged at heartstrings: kids dancing, families kissing the OVO ring, and a son overcome by the Torontonian overlord’s generosity crying in his mother’s arms. Soon after, it became apparent that Drake was using this as part of his video for “God’s Plan.” The video featured Drake maneuvering through the streets of Miami giving away nearly 1,000,000 dollars in cash.
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The videos went viral, as Drake had reinvented himself as an oily-bearded, Nike sweatsuit-rocking Oprah Winfrey. Drake was back like he never left.Įarly in the year, videos of Drake handing out Pat Sajak style oversized checks at high schools and colleges, and dropping a stack at the grocery store for Miami shoppers began to surface online.
![ovo blog drake childs play ovo blog drake childs play](https://ovocountry.files.wordpress.com/2016/09/partynextdoor.jpg)
“God’s Plan” was the one, and it literally became an overnight sensation. For his opening salvo, Drake released two new tracks and we got the “real-rap-tough-guy” Drake of “ Diplomatic Immunity” and the anointed mama’s boy Drake of “God’s Plan.” Foreshadowing the A-side/B-side structure of Scorpion, the songs gave us two sides of Drizzy and allowed fans to choose which one they gravitated to more. Then, in January, Drake made his “long-awaited” return with a project that took its name from a phrase he coined back in his OVO blog era- Scary Hours-code for the wee hours of the night when Drake dropped new music and captured the attention of night owls on social media. I was used to a steady stream of Drake content flooding the market. For me, the 10-month wait between the releases of March 2017’s More Life and Scary Hours in January felt like the 14-year break old heads suffered through waiting for the follow-up to D’Angelo’s Voodoo.